Bendita Imagem, a renowned Public Relations agency, celebrates the recent addition of Mix FM, one of the largest radio networks in Brazil, to its portfolio. With more than 25 years of operation, Mix FM is part of the Mix Communication Group, covering 47 affiliated stations across the country, reaching more than 700 cities in 20 states and a potential audience of more than 12 million people.
In addition to its strong presence on the airwaves for more than 25 years, Mix FM has excelled in the digital landscape, producing more than 20 original podcasts ranging from entertainment to news, with more than 5 million monthly downloads via streaming. Michele Barcena, CEO of Bendita Imagem, emphasizes the honor of having Mix as a client.
“Our partnership with Mix has been long-standing, and now we have consolidated the relationship through this initiative. It is an honor to have the vehicle, considered one of the most representative and with the greatest reach in the country, in our customer portfolio. We defend here that good people connect and this time will be no different. Soon we will bring you lots of news about the company, its expansion and new projects”, he highlights.
Led by Marcelo Braga and with a team of executives experienced in communication, such as artistic director Marcos Vicca and Marketing manager Marcelo Camargo, Mix FM is recognized for its performance in major shows and festivals throughout Brazil, such as Rock in Rio, Lollapalooza , Primavera Sound and The Town, as well as exclusive projects, such as Navio da Mix and Mix Festival.
“Our partnership happened very naturally. We quickly noticed that we are integrated into business objectives, and Bendita Imagem understood the power of our brand, the professionalism and energy we are investing to achieve our position and relevance within the multiplatform ecosystem of media and entertainment content production focused on music. ”, concludes Camargo.
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