Signed by Integer\OutPromo, campaign promotes the new lines of Body Jams
L’Occitane au Brésil launched products from the Body Jams line with a campaign that has Grazi Massafera and Ivi Mesquita as the stars. Signed by Integer\OutPromo, the campaign has the concept “Delights of care” and was inspired by the sweets tables of the 50s, where Grazi and Ivi, with a look of the time, interact with the new products showing that “it’s not for eating , it is to feel”.
“The campaign seeks to strengthen the sensoriality of the brand’s Body Jams, bringing a more pin up appeal, from the 50’s, which reminds us of a homemade sweet. We then thought of a concept that would explore textures and new fragrances through a playful program, with the ambassadors wanting to eat the product and the announcer saying that it is not to eat, but to feel”, explained Felipe Carbene, art director. from Integer\OutPromo.
In addition to the films, the campaign includes online media and Out of Home at bus stops, in addition to having communication materials in all the brand’s stores in the country.
“The novelties come to reinforce our brand pillar, mixing the quality of French cosmetics with Brazilian ingredients, bringing even more options for the moment of self-care” reinforced André Abramo, Head of Brand Communication at L’Occitane au Brésil.
The line has Acerola Hydrating Deodorant Body Pulp, Acerola Perfumed Deo Colony Spray and Pomegranate Body Soap Bath Gelatin and can be found in the brand’s physical stores and e-commerce.
