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Meeting held at the agency’s headquarters, discussed generative AI, automation, data and application of technology in everyday life
MRM Brasil, McCann Worldgroup’s digital transformation agency, brought together big names in the market to talk about generative AI, automation, data and the application of technology in everyday life, after Adobe Summit 2024, one of the world’s main technology events, marketing and customer experience, held between March 25th and 28th, in Las Vegas (USA).
The meeting took place on April 26th, at the agency’s headquarters, in São Paulo. On the occasion, the agency’s executives, Fábio Souza (CEO), Isabel Coletta (COO), Dogura Kozonoe (CCO), Marcia Aguirre (CSO), Marcela Borges (CFO) and Rogerio Goncalves (CDO), discussed the future of marketing digital.
Event was led by Fábio Souza, CEO of MRM Brasil
The event was attended by important names in the communications market such as; Hermann Mahnke (GM DSX VP for South America), Bruno Campos (marketing executive at Banco PAN), Tadeu Arvelos (marketing director at Leroy Merlin), and with the ADOBE team, Pablo Pilon, Leo da Silva , Herick Tahata and Sandra Marques.
Fábio Souza (CEO of MRM Brasil), Hermann Mahnke (VP of GM DSX for South America), Bruno Campos (CMO Banco Pan) and Luciana Madeira (CIO GM for South America)Fábio Souza (CEO of MRM Brasil), Pablo Pilon (Head of Products Specialist & Strategy at ADOBE), Bruno Campos (Marketing Executive at Banco Pan), Rogério Gonçalves (CDO of MRM Brasil)Gabriela Ossa (Latam Airlines), Marcia Aguirre (CSO MRM), Renan Leite (Latam Airlines) and Suzana Reis (CRM Manager at MRM) )Rogério Gonçalves (CDO of MRM Brasil), Isabel Coletta (COO of MRM Brasil), Laís Félix (Performance & Growth Manager Pague Menos), Mariangela Pinudo (Country Sales Brasil), Pablo Pilon (Head of Products Specialist & Strategy LATAM) and André BlazkoVer (Practice Director, Latam Adobe)Rodrigo Fernandes (MRM IT Federation Manager), Rogério Gonçalves (CDO of MRM Brasil), Tadeu Arvelos (Marketing Director of Leroy Merlin), Pauline Deri (Executive Business Director of MRM Brasil), Marcela Borges (CFO of MRM Brasil) and Dogura Kozonoe (CCO of MRM Brasil)Pedro Moraes (Product Owner MRM Brasil), Paula Uttempergher (GM Marketing Coordinator), Rafael Della Rosa (GM Project Manager), Katia Gamba (GM Regional Digital Marketing Supervisor)Renan Bravo (DHL Marketing), Fernanda Souza (Executive Business Leader MRM Brasil) and Letícia Afonso (Bayer Corporate Communications Consultant)Pauline Deri (Executive Director of Business MRM Brazil), Rafael Codolo (Data Executive MRM Brasil), João Alberto Souza, Edson Sales Jr (Programmer), Tadeu Algélia (Marketing Director at Leroy Merlin) and José Guilherme (Data Director at MRM)The event was held at the agency’s headquarters in São Paulo
