Value represents an increase of 42% compared to the same period in 2023
Eletromidia released its results for the first quarter of 2024, ending on March 31st. According to the report, the company had a strong performance in the period, achieving gross revenue of R$278 million, an increase of 42% compared to the first quarter of 2023.
The company also achieved an adjusted net profit 527.8% higher than that of the previous year, totaling R$22 million, and generated Operating Cash, excluding interest paid, of R$117 million, an increase of 4.3% compared to last year.
“The company started 2024 with a consistent trajectory in innovation and execution discipline, values that have guided Eletromidia in recent years. In the first quarter, EBITDA was R$77 million, with a margin of 32%, which represents growth of 51% and 4 percentage points, respectively, compared to 2023”, added Alexandre Guerrero, CEO of Eletromidia.
According to the company, the results are the result of investments made throughout the year, such as the expansion of presence in cities such as Recife, Fortaleza, Salvador, Belo Horizonte and Florianópolis. The digitalization and expansion of the brand in the main markets and events also contributed to values.
Another point that contributed to the growth was the launch of the Eletromidia Aqui platform, aimed at small and medium-sized companies and which offers dynamic and accessible solutions using artificial intelligence to optimize the reach and effectiveness of campaigns.
“With a clear vision of the future, Eletromidia maintains its focus on innovation, agile execution and delivering value to stakeholders. The company moves forward with confidence to face the challenges and take advantage of the opportunities that 2024 holds, consolidating its position in the OOH and transforming the way brands connect with the public. The combination of creativity, technology and execution will continue to guide Eletromidia in building impactful experiences and creating value for customers, employee partners and society as a whole”, concluded Guerrero.
