The homemade cake chain’s initiative brings sustainable ties made by women in the prison system for the commemorative date.
Celebrate Mother’s Day with a purpose greater than consumption, promoting a more inclusive and sustainable future for everyone. One of the largest homemade cake chains in Brazil, Vó Alzira Cake Factory signed a partnership in support of the date with Movimento Eu Visto O Bem (clothing company committed to social inclusion and sustainability) and Retalhar (a company specialized in the responsible management of textile waste), in order to create a positive impact, both social and environmental.
The joint effort resulted in sustainable fabric bows produced by women in the prison system that will adorn the cakes made for Mothering Sunday. The network hopes that this initiative will inspire other organizations to embrace social and environmental responsibility in their operations. More than a gesture of support, this union promotes an opportunity for training and reintegration into society.
“The fabric bows on the cakes are not only beautiful adornments for a Mother’s Day gift, but they also represent a powerful narrative of sustainability and inclusivity. Created from materials that would otherwise be discarded by the textile industry, these ties give new life to leftover fabric. Our brand is increasingly aligned with sustainable, social practices and in this first partnership, more than 10 thousand ties will be distributed”, highlights the CEO of Fábrica de Bolo Vó Alzira Tatiana Lanna. The executive also adds: “each tie is inspiring and shows the transformative power of work. In addition to providing a source of income, the project offers women a new chance in society.”
Founded in 2018, the Eu Visto O Bem Movement works on behalf of women incarcerated in the prison system or in situations of social vulnerability. Through the initiative, which generates job opportunities, they achieve significant reintegration into the collective. Of the women trained by the movement, 87% do not commit crimes again after one year of employment.
Created in 2014, Retalhar arose from the idea of two partners, Jonas Lessa, who is an environmental manager, and marine biologist Lucas Corvacho, to reuse uniforms discarded by companies. The organization transforms waste fabric from used uniforms into raw materials for other products.
Follow Adnews on Instagram e LinkedIn. #WhereTransformationHappens
