Network fast food offers exclusive promotions, combos with special prices and points at Clube BK.
If you have at least one younger sibling, you will probably remember the feeling of jealousy you felt the first time you saw him. Competition for maternal attention is natural, and “dethroned prince syndrome” was the creative focus of the “Long Live the King” campaign by Burger Kingcreated by VML Spain and broadcast in the United Kingdom, with the reinforcement that at BK you will never stop being a king.
In Brazil, the campaign was adapted by JOTACOM for the context of Mother’s Day and has been running since May 8th on the brand’s social networks. Check it out below:
And to reinforce that at BK you really will always be king, from the 9th until the 26th of May, when you buy 1 combo from the Whopper Specials line (Whopper Bacon Catupiry, Whopper Barbecue Bacon, Whopper Duplo, Whopper Furioso and Whopper Rodeio) you earn 1 more Whopper, in points in the brand’s loyalty program, Clube BK.
There is no limit on purchases per CPF and the points credited, equivalent to 1 individual Whopper, will be valid for 7 days. To receive it, you must present your CPF at the time of independent purchase at the service channel (counter, totem, Click and Collect, BK Drive or BK Delivery).
In addition, exclusive coupons are being made available on the BK app so that everyone can enjoy celebrating the date with their queens. The first consists of 1 Double Chicken Combo + 1 King Jr. Combo from R$49.90; the second has 1 Mega Stacker Cheddar 2.0 Combo + 1 King Jr. Combo, starting at R$62.90. These offers will not be available on BK Delivery or on aggregators.
DATASHEET
Agency: JOTACOM
Campaign: Mother’s Day
Client: Burger King Brasil
Product: Institutional
VP of Creation: Fabio Mello
Head of Creation: Luiz Barrela
Associate Creative Director: Fellipe Camarossi, Matheus Mendes
Creation: Beatriz Ottaiano, Gabriel Souza, Raissa Maia and Marcus Perrone.
Motion: Bruno Ramos
Service: Nicole Aviles and Simone Bastos
Head of Content: Brunno Maceno
Content Coordination: Daniela Belarmino
Content: Marcela Felix, Lucas Duarte
Interactions: Gustavo Barbosa, Breno Amorim
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