Participants will receive a scholarship at the institution, in addition to remuneration for enrollment converted through the content
Anhanguera launched “Minha Jornada”, an influencer program with the aim of attracting people to produce inspirational content on social networks.
In a market that is increasingly growing and has generated more than R$30 billion in Brazil since 2011, according to FGV, Anhanguera invites digital influencers to share their real experiences as students at the institution.
“My Journey was created with the aim of reaching new people through routine content and study tips from influencers, so that they see the importance of education to take the next step in achieving their dreams. We are committed to showing for young people and adults that education is for everyone and that we want to help them achieve their goals”, explains Deborah Rodrigues, partner-director of institutional communication at Cogna Educação.
The project has prerequisites and registration is carried out through a landing page. To participate in the program, the interested person must have an Instagram, TikTok or YouTube account with more than 30 thousand followers on one of the platforms. The selection takes into account diversity, engagement, alignment with the brand’s principles, participation in other actions, among other aspects.
Program participants will receive a full scholarship at Anhanguera for undergraduate, postgraduate, professional or technical courses, in addition to remuneration for enrollment converted through the content.
