Strategy includes film for social media
Philips Avent launched the global “Share the Care” campaign for Mother’s Day, inviting family and friends to support the care of babies and young children, giving mothers more free time.
Created by the LePub agency and adapted for Brazil by Philips’ marketing and digital teams, the campaign was designed based on research that reveals that 2 out of 3 mothers have less than 1 hour free per day.
“With the activations of this campaign, we call on the support network to be more present in these first years of a child’s life. And it is important that it goes beyond the immediate family, as we know that support networks have different compositions and can really make a difference in the lives of children and caregivers”, explains Nichollas Lisboa, marketing manager at Philips Avent.
The campaign strategy will include the launch of an official video, with pieces published on Facebook, Instagram, TikTok, Pinterest and YouTube.
