Strategy includes films for open and pay TV, as well as social networks
Chevrolet announced the new campaign starring Marcos Mion with the motto “Have you ever imagined your life with a Chevrolet?”. The piece was created by WMcCann and seeks to strengthen ties with consumers by adopting new communication, using a natural and authentic narrative.
Captured entirely in the studio and with a 15-meter LED panel, the films do not use images of vehicles in motion and bring a different way of presenting the advantages of the brand’s models. The production used robotic technology in the recordings, which allowed the cars to stand out and move. The new visual identity is inspired by music videos, with a monochromatic aesthetic, specific colors and backgrounds designed for each vehicle.
The campaign strategy involves South America and includes materials adapted for each location, with 15” and 30” pieces for open and pay TV, as well as social networks.
