Greenpeace brings effects of global warming and water crisis to GTA

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Action was developed by VMLY&R

With the aim of warning about the risks of aggravating the climate crisis, Greenpeace Brazil took the real impacts of the environmental crisis into the metaverse. The altered map, which will be available until next Friday (25) on the Kings Roleplay server, brings environmental, social and economic changes, in addition to missions with a socio-environmental focus.

A action has a page which allows users to donate to the cause and subscribe to the new petition of the organization, which aims to pressure state governors to declare a climate emergency.

Los Santos +3ºC, the most famous city in the gaming universe, and its citizens will suffer from the consequences of extreme events, such as flooded areas, dry reservoirs, air pollution and a drastic decrease in fauna and flora. In addition, characters will be required to wear masks, will tire faster, and will have unique missions such as rescuing climate refugees and transporting clean water.

According to data from the Intergovernmental Panel on Climate Change (IPCC), the world is experiencing the last window of opportunity to take action that promotes urgent and necessary changes to contain the climate crisis. For Greenpeace Brazil, what happens at Los Santos+3rd is a portrait of the impacts that society is already suffering and will suffer even more intensely if effective actions are not taken.

The immersive experience was created by VMLY&R, with technical support from Greenpeace Brazil. “The first step in engaging people is to make them understand the problem. Los Santos +3ºC will allow the player to experience what is already happening in different parts of the world, but which, many times, is still not directly related to the climate crisis. We hope that the relationship between these two themes will gain strength with the game”, says Rafael Pitanguy, CCO of VMLY&R.

Datasheet:

Agency: VMLY&R
Client: Greenpeace
Qualification: The Saints + 3ºC
CCO: Rafael Pitanguy.
Creative Director General: Beto RogoskiJeferson Rocha
Creative direction: Guilherme Aché, Denon Oliveira, Frederico Teixeira
Art direction: Felipe Paganoti, Thiago Dias
Essay: Igor Pontes, Lucas Veloso, Yuri Facioli
Service direction: Leonardo Balbi
Production direction: Nicole Godoy
Planning: Andreia Tavares, Thiago Estevam
RTV: Anderson RochaVivian Moraes
Media: Paula Marsili
PR: Paula Ganem, Lucia Caldas
Social: Andreia Tavares, Ana Luiza Mello, Vera Vanessa
customer approval: Rodrigo Gerhardt – Engagement manager (Interim)

Producer (trailer): Produka
Director: Marcelo Raimondi.
Production coordination: Priscila Barros
Director of photography: Peter Jazz
Art director: Marcelo Raymondi
Production director: Renata Cardoso and Anderson Lima
Mounting: Rafael Padua
Post coordinator: Willian Assaf
Finisher: Rafael Padua
Post production: Rafael Padua
Sound producer: Alma 11:11
Musical Direction: diego raso
Executive Director: Carla Braüninger

In-Game
Produtora (in-game): KingsRoleplay
Development direction: Rafael Nunes
Motion: Gustavo Scatena
Game design: Felipe Paganoti, Thiago Dias
Game copy: Igor Pontes, Lucas Veloso, Yuri Facioli
Illustration Agency: Segue.Pro
Attendance: Geraldo Tavares
Illustrator: Rafaella Tuma
Artbuyer: Bianca Aguiar and Fernando Pavan
3D Illustrator: Rodolfo Martins, Felipe Paganoti