Signed by Quintal, the piece will be broadcast on open TV, radio, social platforms, spots and digital
With Gari Day approaching, celebrated on May 16th, Marquise Ambiental, from Grupo Marquise, announced the launch of a campaign that aims to honor these professionals.
Created by Quintal, the piece with the concept “Everybody Needs Gari” is accompanied by animations and music that highlight the impact of the activity of street cleaners on several other professions.
“All professions are important, but in the campaign we want to give street sweepers the category they deserve: essential. In this sense, we created the motto ‘everyone needs street cleaners’ – showing that these professionals have a positive impact on everyone’s lives, in all professions included. Another aspect that we, who live with them on a daily basis, want to show is that they are professionals who work lightly and are aware of their importance as environmental agents, hence a light and humorous campaign”, said Vini Fernandes, Marketing & Social Intelligence Manager at Grupo Marquise.
The campaign will be broadcast on open TV, radio and social platforms, with 45” and 30” films, spots and digital formats.
