With the Paris 2024 Olympic Games getting closer, CazéTV, the official broadcaster of the mega event, announced the new sponsors for its broadcasts, being the Bank of Brazil, CoronaLucky Sports, Hellmann’s, iFoodVivo, Visa e Volkswagen. The channel also closed support quotas with AirbnbEstácio and Subway.
Advertisers will have marketing actions during broadcasts in Paris and activations at CazéTV studios.
“Our teams are already working to make this environment of major sporting events and huge audiences the perfect place for us to continue creating actions with brands and nurturing connections with fans. This is our purpose, and it is what we will deliver at the Euros and the Olympics”, commented Fabio Medeiros, head of Content at CazéTV.
This strategy reinforces the channel’s success in major sporting events, such as the Men’s and Women’s World Cups and the Pan-American Games. With projected audiences for this year’s Olympics and Euro Cup, in line with the record numbers achieved during the World Cup, CazéTV is consolidating itself as one of the main broadcasters for sports fans and brands.
“We projected audiences at the Olympics and Euros to be the same size as those we had at the World Cup. We reached the highest numbers in digital environments in history. Both events have the vocation of going beyond the sporting universe. It’s great to see that big brands recognize this opportunity and understand that CazéTV is a place to create conversations with the people they want to connect with”, shared the head of Advertising Sales at LiveMode, the company behind CazéTV, Gui Lenz Cesar .
*With information from MKT Esportivo
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