Four years after the launch of Made In Brazil, the agency officially announces Made Content. The unit, which, like the agency, has as partners Álvaro Rodrigues and Luís Claudio Salvestroni, is dedicated to creative production outside the conventional limits of advertising and promoting different formats in how brands relate to the public.
Made Content’s first project, in collaboration with Máquina de Livros, led by Luiz Alzer and Bruno Thys, is the book ’25 Years of Protection’, created especially for Prudential. The book celebrates the company’s 25 years in Brazil and propagates the insurer’s cutting-edge culture, rewriting the meaning of taking out life insurance, being precursors to many products in the country. The book is aimed at employees, franchisees, partners, customers, everyone who is interested in knowing more about the largest individual and independent life insurance company in the country. It will also be available in e-book format.
“By creating, investing and producing diverse content, such as podcasts, videocasts, documentaries, films, games, product licensing, Made Content’s main objective is to generate conversations that complement advertising. The commitment is to create powerful narratives that captivate and inspire the public, strengthening bonds between brands and people”, explains Álvaro Rodrigues, founder and CEO of Made in Brazil.
It is worth noting that Made Content will not be limited to Made customers. The agency will offer its expertise and creativity to drive the success of innovative projects for brands from different sectors.
Meet Made
Made is a 100% Mexican agency founded in 2010 by Yosu Arangüena and Cristian Rocha. In 2020, amid the pandemic, Álvaro Rodrigues (DM9Rio, Africa Rio, Africa SP, Ogilvy, FCB, Agência3) and Luís Claudio Salvestroni (Havas, Agência3), revived the successful partnership that began in the 2000s to launch Made in Brazil , in partnership with the group founded in Mexico. Today the agency has offices in São Paulo and Rio de Janeiro. Made is the most awarded independent agency in the history of Mexico.
The creatives brought to Brazil the group’s DNA of creativity and restlessness, whose motto is to be “Established since never”, Made Brasil has been expanding its portfolio, recently winning the accounts of Sem Parar Empresas and Band Rio and, also, holding the first global project for Prudential International, “This is my climb.”
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