Signed by Commonwealth//WMcCann, the campaign features a 360º strategy, insertions on open TV and payTV, digital and OOH
Chevrolet launched a campaign that highlights the duality of the new S10, the automaker’s pickup truck.
Signed by Commonwealth//WMcCann and signed “Because your everyday life is hard, but your pickup truck doesn’t have to be”, the piece has the concept of “Brutally Soft” and emphasizes how the car manages to be powerful, soft and comfortable.
During the video, a couple is seen traveling aboard the pickup truck and the woman, in the passenger seat, sleeps throughout the journey and, despite experiencing different adversities along the way, she does not wake up.
“More than communicating the launch of the Nova S10 and its sale, the focus of the campaign is on the experience of driving the 2025 line of the truck, highlighting that the model offers at the same time a sensation of smoothness and strength that is unique in the category. Comfort is maximized by the softer suspension, welcoming seats, new steering system and significant noise reduction, meeting the current desires and needs of consumers”, said Chris Rego, executive director of Marketing at GM South America.
The media strategy is 360° and includes insertions on open TV and payTV, digital media, OOH in airports and amplification of the message with creators on social networks.
