Signed by Lew’Lara\TBWA, communication seeks to inspire consumers to be creatively unique
Playing with new technologies, Piraquê presented the Malted Black milk family, in dry and sweet versions, filled and covered in chocolate. Signed by Lew’Lara\TBWA, the campaign presents the concept “Try the Original”, under the umbrella of the brand’s positioning, “The Recipe is to be original”.
The invitation is for consumers to experience this concept in practice using the brand’s portfolio.
The launch features a film that plays with artificial intelligence, known for creating new things from existing data and information. The brand reinforces that only Piraquê products are original, featuring the Maltado Black line as its protagonist.
“From the approach used in the films, making a fun contrast to what is thought to be original, to the new design system we developed for the brand, based on Piraquê’s original packaging but in a more vibrant, dynamic and current way”, said Thiago Lacorte, creative director at Lew’Lara\TBWA.
