The strategy includes music videos, TV commercials, radio spots, digital pieces and tutorial videos
Vero launched the company’s first campaign after the merger with Americanet, taking on the name Vero and with a new portfolio of services and products.
With the concept “Vero. The size of Your World”, the agency D’Om Soluções Improbáveis created a campaign thinking about joy and musicality, taking into account the brand’s concern in being part of consumers’ lives by offering innovation and quality.
“We wanted to show how the new Vero is a different internet. For this, instead of a campaign, we created a musical with typical network language. A musical that resulted in music videos, commercials and tutorial memes and many light and fun pieces”, he explains Filipe Cuvero, CCO and partner at the agency D’OM Soluções Improbáveis.
The campaign, entitled “Admirable New Internet”, is made up of a 2-minute music video for the internet and 15″ and 30″ TV commercials produced by Play9. The strategy also includes radio spots and digital pieces, as well as 3 dance tutorial videos to accompany the musical tracks composed by the producer Lua Nova.
