A BETC HAS, one of the largest agencies in the country and which this year celebrates 10 years of operation, announces the launch of the concept and its new Creative Performance hub. The unit is made up of a team of specialists, digital performance natives from all areas, such as media, BI, planning, comms planning and creation. A unique combination of strategy, creativity and efficiency, which brings an innovative approach and proposes a newer, creative and strategic look at performance, which goes far beyond the scope of the media.
The hub will be led by Fábio Saad, head of Digital Growth, in partnership with Erika Cabral, vice president of Media at the agency. With his in-depth knowledge of digital and technology, acquired through stints at companies like Google, Fábio will contribute to driving innovation and new business opportunities for all clients.
“We are extremely excited about the launch of the Creative Performance hub, as in addition to areas such as media, planning and BI, we have a creative director dedicated to this new unit and, with this, we are able to combine personalized creativity with AI and development tools dynamic, bringing craft and agility to the process. We are confident that this is a transformative initiative, which will bring a more strategic and creative look to performance, raise market standards and generate exceptional results for our clients” says Carol Boccia, co-president from BETC HAVAS.
The initiative brings an innovative proposal and represents a significant milestone in the trajectory of BETC HAVAS, consolidating its position as one of the leaders in innovation in the global communication scenario. The new unit will serve all of the agency’s clients, increasing efficiency and bringing even better results.
BETC HAVAS currently has around 500 employees and is present in São Paulo and Rio de Janeiro. It is one of the largest agencies in the country, it was considered one of the best agencies for new business and also the integrated advertising agency best rated by clients according to the Agency Scope 2022/23 study, by Scopen.
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