GRAMMY GO and Coursera Team Up to Develop Global Music Expertise

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GRAMMY GO, the Recording Academy’s online initiative, has partnered with Coursera to offer music learning programs to aspiring artists around the world. GRAMMY GO’s first specialization, ‘Building Your Audience for Music Professionals’, is now available, and in the fall, GRAMMY GO will expand its catalog with a new ‘Music Production Specialization’, now available for pre-registration.

This partnership is designed to harness the energy of creator-to-creator learning and develop a vibrant, diverse and global music community. GRAMMY GO makes the experience of GRAMMY winners and nominees, Recording Academy members and industry professionals accessible through practical, up-to-date courses and content designed for creatives and industry professionals looking to build a future in music.

“Whether through the GRAMMY Museum program, GRAMMY Camp or GRAMMY U, the GRAMMY organization is committed to helping music creators flourish, and the Recording Academy is proud to introduce our newest learning platform GRAMMY GO in partnership with Coursera . A creator’s growth path is continuous and these courses are designed to provide students with the essential tools to grow in their professional and creative journeys,” says Panos A. Panay, president of the Recording Academy.

GRAMMY GO content on Coursera features real-world advice from top artists and producers. In ‘Building Your Audience for Music Professionals,’ GRAMMY nominees and winners Jimmy Jam, Janelle Monáe and Victoria Monét share advice on how to develop a strong brand presence and cultivate a dedicated audience. Through case studies and hands-on activities, students will understand how to create a unique brand identity, connect with listeners, and promote effectively to stand out.

In ‘Music Production Specialization,’ acclaimed musicians, vocalists, songwriters, producers and audio engineers including Harvey Mason Jr., Stevie Mackey, Judith Sherman, Cirkut and Hit-Boy share insights into collaborating with musical legends like Elton John , JAY-Z, Jennifer Lopez and Britney Spears. They will teach students how to compose and produce chart-topping music, covering everything from the fundamentals of sound theory to perfecting vocals and refining tracks in practical projects.