Data from the E-Shopper Baromenter survey, carried out by Grupo Geopost, showed that e-commerce reached 10% of the country’s total retail
The Geopost Group announced the launch of the E-Shopper Baromenter survey, which revealed that e-commerce in Brazil reached 10% of total retail and the number of internet shoppers grew by three percentage points, reaching 68% of the national population in 2023, when compared to the previous year.
The survey also showed that Brazilians are buying products from at least 4 different categories, with highlights being fashion items, mentioned by 48% of respondents, followed by footwear and beauty and health care products, tied with 43%.
In 2023, automotive items had the highest search rate among all and increased by 3 percentage points, reaching 14% of mentions.
According to the survey, e-commerce has achieved a positive position and shown itself to be an ally in saving time for 79% of consumers. Compared to physical stores, 65% of respondents indicated that the method reduces stress, in addition to being convenient for 53% of them.
“Consumers remain widely convinced about the benefits of e-commerce, such as saving time and money compared to shopping in physical stores,” said Bruno Tortorello, president of Jadlog.
Another point presented by the “E-Shopper Barometer” is the growth of C2C businesses, as 53% of respondents use the platforms to buy or sell products in order to save money, earn extra income and free up space in the closet.
The research also showed that Brazil’s macroeconomic challenges of inflation and high interest rates made the Brazilian e-shopper even more sensitive to prices. According to the analysis, 77% of respondents said that the value of the product is the main point in the purchasing decision and, in addition, 72% believe that they save money by purchasing online.
In this case, the study showed that the main criteria for making purchases are related to free delivery (48%), detailed product description (26%), products that do not have fees or additional value hidden in the price (23%) and free returns (20%).
“Even in a context of inflation and high interest rates last year, we had very interesting results in the survey, such as the growth in the number of buyers”, highlighted Bruno Tortorello, president of Jadlog.
This scenario also contributed to product imports and, according to the survey, almost 6 in 10 Brazilian consumers buy from foreign websites, especially Chinese (83%), North American (35%) and Argentine (6%).
