Executive will lead the company alongside co-CEO and CCO Carlos Coelho
Gotcha announced Claudia Kalim as co-CEO of the brand. The executive, who was previously the company’s CSO, now heads the hub alongside Carlos Coelho, who remains co-CEO and CCO.
Having worked at Y&R, Ogilvy, DM9, AlmapBBDO, Talent, Fischer and Duda, Claudia Kalim has more than 35 years of experience in the advertising industry, specializing in Strategy and Consumer Behavior.
The executive has a degree in Communication and Arts from Fundação Armando Álvares Penteado (FAAP) and has in her portfolio a series of projects for brands such as Ambev, Toyota, Pepsico.
In his new role, Kalim assumes the responsibility of promoting a culture of horizontal management, including other leaders and professionals in decisions, in addition to valuing the potential and initiatives of young people on the teams.
