Strategy includes film on pay TV, in-person and social media activations, OOH media, among others
XP launched a campaign highlighting the company’s solutions across several business fronts, such as a digital account, credit card with investback, global account and card, as well as an insurance platform.
“The campaign reinforces an attribute that translates with much more precision what XP is today: a complete financial ecosystem. In addition to investors, our customers are people with unique dreams, goals and aspirations, and we work tirelessly to meet meet all your demands with the best on the market”, explains Lisandro Lopez, CMO of XP Inc.
Created by MGNT, the campaign features a film on pay TV, outdoor media, in-person and social media activations, as well as special projects to reinforce support.
Among the actions, XP invited real investment advisors to star in a series of actions in digital and OOH media with the theme “Your life goes beyond investments. That’s why XP isn’t just about investments”.
