Action for Adrenalina Pura wants to promote the actor’s film festival on streaming
One of the biggest names in Brazilian boxing, Acelino Popó Freitas ‘challenged’ Jean Claude Van Damme for the new campaign created by BSN Creatives to promote the actor’s film festival at Adrenalina Pura.
“This will be the boldest challenge of my life. So, Van Damme, are you going to face it or are you going to fight it?”, says the former world boxing champion in a video circulating on social media, which has had a viral effect in recent days and which, in reality, was referring to Van Damme’s boldness and challenging him. to dance to axé music, inviting the audience to watch the films on the channel.
The teaser generated more than 3 million views and caught the attention of several news sites that did not realize that it was a marketing action by Adrenalina Pura.
George “Benson” Acohamo, CEO of BSN Creatives and judge this year in the Digital Craft Lions category at Cannes, says that the campaign’s initial brief was to promote one of the platform’s “heroes” and the idea that emerged was precisely to Popó challenges the Belgian Van Damme, following the actor’s “challenged” list. After negotiations with Popó, production of the videos began.
“Our expectation is that organic traffic on Adrenalina Pura’s social networks will significantly increase, with the attraction of new subscribers and a greater audience on all of the brand’s channels”, says Benson.
