The digital marketing agency GMD was responsible for the film of the game
In the trending topics on Twitter this Wednesday afternoon, the game Elden Ring will hit stores next Friday (25) with versions for PlayStation, Xbox and PC. And to talk about the game’s launch, digital marketing agency GMD produced a video, which shows the cosplay transformation of a woman into one of the game’s characters.
In addition, the agency also promoted a series of OOH and online media actions, with banners at strategic bus stops in the city of São Paulo and in the main game portals in the country, content on social networks and an event for digital influencers. .
The video aimed at the Brazilian audience features references to the Elden Ring with medieval elements, ruins and castles, and aims to dialogue with the game’s community, fan of fantasy narratives.
Datasheet:
Client: Bandai Namco Entertainment
Movie: “Cosplay Transformation – Mariana Satty in Malenia”
Creative direction: Olivia Menito
Creation and technical direction: Vina Aguiar
Customer approval: Raphael Mena
Project and Service Manager: Dave Morales, Barbara Toscano and Thais Queiroz
Contents: Rodrigo de Paula
Road map: Vina Aguiar
production coordination: Beer Pistola
Production: Bia Pistola and Ana Maria Cruz
Edition: Xul Cristians
Photography Direction: Leonard Bertero
Camera: Thiago Cunha
Make up: Thaisa Bochat Bello
Cosmaker: GameOn
Cosplayer: Mariana Satty
Location: Vinhais Castle
