McLovers will enjoy another surprising experience. O McDonald’s This week presents ‘Quadradões de Molhos’, a new experience of consuming sauces from the iconic Tasty and CBO, now available in a new format and size.
To promote this news, Méqui launches a funk parody on the main platforms and social networks, ‘Manda o Quadradão de Molho’, which refers to the 2011 hit from Rio.
The song will also be the soundtrack for the campaign film, which also includes out-of-home media, radio spots, merchandising on TV Globo’s Mais Você and Encontro programs, as well as a digital strategy, with developments with influencers.
Anyone who visits the restaurants, goes through the drive-thru or accesses the Méqui app will have the new Quadradões de Molhos available on the menu. At 90g, this new consumption alternative brings an evolution in relation to the old 23g blisters of CBO sauces, known for their spices and creaminess, and Tasty, unique for its smoked flavor and texture.
These new products invite customers to explore different combinations and enjoy the unmistakable flavor of the sauces with every bite.
“Nothing is more iconic than Tasty and CBO sauces, our fans love them, and they have been asking for a while for us to come back with blister packs and other formats so they can eat them with any other item on the menu. So we decided to bring them in style, with Quadradões in the funk rhythm of the 2000s. With this new format, everyone will be able to share the sauces with friends and enjoy the full flavor of Méqui even more in everything they want, in the mixes and nonsense that you think is best”, highlights Sérgio Eleutério, Marketing Director at McDonald’s in Brazil.
The Sauce Squares have been available since last Monday (13th), and will remain on the menu while supplies last. The products can be found in the chain’s restaurants throughout Brazil. Each sauce will cost R$6.90. Customers registered in Meu Méqui, the chain’s loyalty program, will have the opportunity to redeem the product with 5,000 points.
To announce the news, GALERIA.ag created a 360° campaign, full of funk rhythm and energy. In the film, we see a lively crowd entering Méqui, followed by music, with people having fun and “sending a square of sauce” with different sandwiches, McNuggets and McFritas. Check out.
“This campaign celebrates the different Méquizices possible with Tasty and CBO sauces. The customer can make whatever combination they want: with McNuggets, McFritas, sandwiches, tarts and so on. The important thing is to send the Quadradão de Molho. And the choice of funk to compose the soundtrack brings a hint of humor and relaxation, which are so characteristic of Méqui”, comments Rodrigo Marangoni, executive director of Creation at GALERIA.ag.
Initiatives will also move social media, such as the invitation for the public to imagine combinations of Méqui snacks with Tasty and CBO sauces, inventing names for the snacks. Gastronomy influencers will participate, such as Fe Barone and Bruno Alexandre, creating recipes with Méqui’s menu and new sauces, encouraging the audience to share their own creations on social media.
And to reinforce the idea of sharing and highlight the generosity of Quadradão de Molho, famous duos and families on digital platforms, such as Wilou and Watson, will show how the experience of ordering a Quadradão becomes even more fun and satisfying when enjoyed together. The influence strategy also includes sponsorship of Gabb’s new program, in addition to content on its Instagram and TikTok profiles.
The campaign also features out-of-home media, highlighting the “appetite appeal” of the sauces.
DATASHEET
Titles: Send the Sauce Square
Length: 30”, 15” and 6”
Client: Mequi
Product: Sauces
Campaign: Send the Sauce Square
Agency: GALERIA.ag
CCO: Rafael Urenha
Executive Creative Director: Carlos Schleder and Rodrigo Marangoni
ACD: Rodrigo Bonfim and Victor Capato
Creation: Chico Medeiros, Giulio Beloto, João Meirelles and Wesley Farias
Content: Thaís Lapastini, Rebeca Avila, Victor Moraes, Guter Sá, Giovana Maracajá and Gabriela Greipel
Service: Ana Coutinho, Paula Salvarani, Tais Boaventura, Larissa Gama, Bruna Santarosa, Giulia Vita and Júlia Dantas
Client approval: Sérgio Eleutério, Lariane Duarte, Bruna Lahr and Letícia dos Anjos
Media: Paulo Ilha, Kaline Lessio, Mirella Covaleski, Thiago Barbosa, Paulo Henrique and Juan Cesar
Strategy: Carol Mello, Rafael Martins, Felipe Ribeiro, Matheus Brito, Júlia Ferraz, Victoria Carolina Santos Nascimento, Alana Moraes, Graziele Soares, Felipe Fonseca
PR: Patricia Capuchinho, Mariana Novaes and Fernanda Gil
Influence: Karen Bartels, Tiago Carvalho, Patricia Laureano, Mylena Fontes and Nathália Belisario
Date and Technology:
Projects: Marione Oliveira, Paloma Benetti and Maisa Amorim
Graphic and Digital Production Director: Marcos Moura
Artbuyer: Bruna Costa
Graphic Production: Leandro Cabra, Cristiano Arashiro and Karine Parpaiola
Finishing Coordination: Pablo Felix
Image Processing: Imagefy
Review: Teresa Montes
Integrated Production: Ducha Lopes, Fabio Truci, Gabriela Chineze, Daniela Reis, Natália Menken, Ana Ananias and Renata Silva
Legal: Rosimeire Brito and Isabelle Versannio
Keyvisual photographer: Gilberto Junior Bronko
Keyvisual culinary artist: José Ferber
Image Producer: Santa
Direction: Eyes
1st Ass. Director: Renata Racy
2nd Assistant Director: Henrique Sanches
3rd Assistant Director: Carlos Augusto Rodrigues
Executive Production: Pedro Olaya and Lucas Neves
Production Coordination: Jonas Matos
Service: Fê Castro and Nicoli Azevedo
Production Director: Victor Ferrari and Juliana Lima
1st Production Assistant: Viviana Lima Costa
2nd Production Assistant: Alice Andrade Ribeiro
Set Assistants: Caique Nobuyoshi, Rodrigo Medina, Rafael Oliveira, Lucas Paulo Campos
Plateau: Marcos André Perello da Costa
Logger: João Severo Lira
Stagehand: Rafael de Godoy, Daniel Dias Pinho, Pedro Gabriel Guedes
Director of Photography: Fê Oliveira
SteadiCam: Nicholas Zugaib (Zuga)
Steadi Assistant: Matheus Felipe Ribeiro (Telba)
1st Camera Assistant: Luiz Augusto Metzner
2nd Camera Assistant: André Pereira Shoyama
Camera Operator 2nd Unit: Humberto S. Hacker
Camera Assistant 2nd Unit: José Sergio Tavares
Video Assist: Waldemar Teixeira and Dario Valese
Diretor de Arte: Miwa Shimosakai
Art Assistant: Antony Almeida
Object Production: Mitsu Shimosakai
Objects Assistant: Yandra Andrade Santos
Cast Production: Darling
Cast Assistance: Guilherme Zanella and Gabriel Borsatto
Costume design: Eliza Schemin
Costume Assistant: Alessandra Oliveira Jacob Rosa and Flavia Rossette
Maid: Michele Cassoria Gouveia
Makeup: Marcella Leme Ferreira
Makeup Assistant: Mariana Krindges and Luis Felipe Cambuzano
Manicurist: Thayna Dandara Bento de Moraes
Electrical: Rogério dos Santos Matias, Alexsandro Soares dos Santos, Afonso Lopes de Lima, Rosiani Evangelista Matias, César Feliphe Butie, André Soares, Hudson Monteiro, Rafael Silva Santos, Raimundo Ferreira
Machinery: Carlos Gomes Fidelis, Rui Mauriti Nunes Araujo, Felipe Pereira, Juliano Capinan, Djalmo dos Santos, Vinicius Roberto Almeida, Rodrigo Soares da Cruz, Fabiano Oliveira, Rodrigo Lacerda.
Culinarist: Paula Rainho
Culinary Team: arla Cassia Gonçalves, Giulia Maira Puosso, Polyana Bandeira da Silva Moreira, Lucielma Dantas
Sound Producer: RITMIKA AUDIO ARTS
Musical Director: Henrique Tanji
Sound Design: Henrique Tanji
Singer: Luisah
Musical work: Aquecimento das Maravilhas (SQUARE OF EIGHT)
Authors: Thaysa Lopes De Souza, Diogo Rafael Siqueira
Copyright: SONY MUSIC PUBLISHING
Post-production: Frame
Head of post-production: Wilson Fernandes and Gabriel Mariano
Post-production assistant: André dos Santos
Post/Finishing coordination: Marília Ramos and Felipe Andriolo
Color: Isabela Moura
Composition Ricardo Costa / Edson Cruz Costa / Ailton Piuí / André Toma
Motion: Ebson Clarindo
Montagem: Victor Cohen
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