Lalita Koehler joins the network’s global creative production agency from Publicis
Lalita Koehler is the new global president of Craft, McCann Worldgroup’s global creative production agency. Craft specializes in digital content creation, among other tasks.
According to the network, the hiring of the executive reflects the group’s investment in creativity at a time of accelerated innovation and creative renaissance both in production and in the industry as a whole.
Last month, McCann Worldgroup announced a new strategic partnership with [Ai]magination, a leading studio in content production using Artificial Intelligence.
Koehler joins from Publicis Groupe, where, since 2021, she has held the position of production director at the head of Publicis Productions (PXP). Prior to that, from 2015 to 2023, Koehler was head of production and director of operations at Saatchi & Saatchi, Los Angeles, overseeing Toyota.
“McCann Worldgroup and Craft are focused on bringing ‘Creativity to Life’ in a way that is truly unique in the industry. This opportunity brings together all my experience and passion for innovating in a global role. From the beginning, I fell in love with Craft’s vision,” said Koehler.
