Professional, who has worked for the beauty company, has worked for Africa Rio and Globo
Having worked for companies such as Globo and Africa Rio, Vitor Silveira returns to Embelleze to assume the position of CMO (Chief Marketing Officer) at the 100% Brazilian multinational in the hair beauty sector. The professional will report directly to the company’s CEO, Jomar Beltrame, and has the mission of promoting new products and businesses.
Silveira was a marketing intern at Embelleze in 2001. Over the course of a decade, he worked in various sectors of the company, including product marketing, trade marketing and media.
“I am extremely excited to return to the Embelleze family, now taking on the challenging and rewarding role of Chief Marketing Officer. It is a privilege to be able to contribute my passion for the beauty industry and my expertise in marketing strategies to further elevate the brand on the global stage. I can’t wait to collaborate with this exceptional team and lead Embelleze towards new levels of success and innovation”, reveals Silveira.
The executive’s career includes stints at Africa Rio, where he was invited in 2011 to lead the media area and, later, Africa Entretenimento, where he served clients such as Itaú, Grendene and Procter & Gamble. Then, in 2014, he took over as media director at Globo, contributing to the launch of several D2C products, from the broadcaster’s programs to digital platforms such as Globoplay and Cartola Pro.
