Pluxee, the brand that replaces Sodexo Benefits and Incentives, has just launched its first retail campaign throughout Brazil.
The promotional campaign ‘TAKE MORE WITH PLUXEE’, was developed to encourage the use of the food card in the company’s partner supermarkets, through two mechanisms: simple and triangulated, the second involves the purchase of products from other brands using the Plusee card Food.
Furthermore, the ‘GET MORE WITH PLUXEE’ concept highlights the brand’s proposal to always deliver more value to the consumer. The campaign includes physical pieces at the point of sale, such as posters, banners and banners, and digital pieces for the sales team and partner supermarkets.
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Physical pieces of the campaign (Photo: Disclosure/MeZA/1618)
In addition to creating the creative concept, the MeZA/1618 is also responsible for the strategic design of the campaign. In total, 40 supermarkets participated in more than 100 stores, with a total of 1350 pieces produced. The campaign began on May 1st and runs until July 31st, 2024.
Datasheet:
Client: Plusee®
Campaign: Take more with Plusee®
Creative direction: Marcelo Zampini
Creation: Carlos de Toledo and Kevin Franco
Planning: Luís Bilé and Guilherme Aversa
Service: Jéssica Menacho and Juliano Figueiredo
Production: Marcelo Vianna
Client approval: Bianca Kamia, Mariana Bernun, Anne Dias, Kamily Aparecido, Schumager Bacaroglo and Monica Donadio.
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