“Trento is Trento, just trying it to understand” features a 30″ film and reduced versions for social media and TV
The Trento brand launched a campaign that invites consumers to try the product.
The communication project was developed by the Mestiça agency, suggesting that Trento is a unique and original product. The campaign “Trento is Trento, just try it to understand”, encourages consumers to try the product and reinforces the slogan “Trento, crunchy wafer with official real chocolate”.
“Trento is a reference product for both consumers and the industry. And to prove that the brand is not only a pioneer but also the tastiest in the segment, our campaign focuses on provocation to the consumer, inviting them to try it so they can understand that we are talking about the real crunchy wafer with official real chocolate”, says Paulo Sanna CEO and CCO of Mestiça.
Produced by the production company Big, the campaign began on digital with a 30″ film and reduced versions of 6″ and 15″. The broadcast should be expanded on television in the coming months.
