Metro now incorporates an intelligent purchasing system, which already includes Mobiliário Urbano de São Paulo and Rio, GRU Airport and Carrefour
JCDecaux will integrate the São Paulo metro advertising system with programmatic media, an initiative that opens up possibilities for advertisers and brands to segment the public.
With the integration of programmatic advertising into the São Paulo subway, which has a daily flow of more than 7 million people, JCDecaux now offers brands a single platform to reach an even greater number of people.
Part of the French company’s premium inventory, which includes Mobiliário Urbano de São Paulo and Rio de Janeiro, GRU Airport and Carrefour, is now available to brands through programmatic purchasing.
Programmatic allows campaigns to generate a real connection with the public, taking into account demographic data and consumption profiles, with exclusive tools that enable a more personalized experience for passengers, in addition to boosting advertisers’ return on investment.
With the union of all these resources, brands and advertisers can plan and execute their campaigns strategically and in accordance with changes in the market and public trends.
Furthermore, it allows for greater reach and wider coverage, as the subway is one of the busiest places in Brazil for advertising, providing great visibility and significant results.
