In collaboration with Africa Creative, the beer is associated with the classic of Brazilian literature to pay homage to Saint John.
The Auto da Compadecida It is one of the biggest cultural phenomena in the country, spanning generations that are conquered by the story created by Ariano Suassuna. Now, the iconic work is embraced by Brahmathe beer of national passions, which joins João Grilo and Chicó in a special campaign to honor Brazilian culture through the traditional northeastern celebrations of São João. In production, created in collaboration with the agency Africa CreativeSelton Mello and Matheus Nachtergaele return to play the beloved characters on a journey alongside Brahma to create a beautiful feast for Saint John. Watch below:
“As a truly Brazilian brand, it is an honor for Brahma to join the duo and work that are national icons. Starting to talk about São João with João Grilo and Chicó inspires a feeling of hope in all of us. The result of this mixture is a very genuine tribute to Brazil,” says Maurício Landi, Marketing Director at Brahma.
The campaign is part of the partnership between beer Nº1 and the film O Auto da Compadecida 2, which has master sponsorship from Brahma. The long-awaited sequel to the classic is produced by Conspiração Filmes, H2O Films and Guel Produções, and is scheduled to premiere on December 25th. With the aim of creating a new story respecting and remaining faithful to the universe created by Ariano Suassuna, Brahma also had the collaboration of Conspiração Filmes to script and direct the advertising film.
“Brahma’s tribute to Brazilian and northeastern culture is a super special project for Africa Creative. It is the result of long work, which has been going on since last year, and we are very happy to announce that after a year of great dedication, we managed to secure Brahma’s master sponsorship for ‘Auto da Compadecida 2’. This fact is the highlight of our São João campaign. We are pioneers in this initiative and we are excited to make history on this traditional and joyful date in our country”, concludes Heloisa Pupim, co-COO of Africa Creative.
In 2024, Brahma, with its long-standing history as a sponsor of São João in the Northeast, will be present at the celebrations in Campina Grande (PB) and Maracanaú (CE). The festivities start from May 29th and last until the end of June. A series of brand actions have been prepared to surprise the public during São João and the launch of the feature film ‘O Auto da Compadecida 2’.
Datasheet
Title: A Saint John by João Grilo and Chicó
Agency: Africa Creative
Advertiser: Brahma
CCO: Sergio Gordilho
CO-CCO: Nicholas Bergantin
ECD: Bruno Oppido and Gustavo Victorino
Creative Director: Henrique Martins and Raphael Santos
ACD Social: Guilherme Portugal
Creation: Lucas Menegotto, Raphaela Filippetto, Rafael Teixeira, Giovanna Carvalho
Social Creation: Camila Cicolo and Gustavo Silva
Co-COO: Heloísa Pupim
Service: Rafael Marques, Vivianne Santos, Giulia Fernandes, Luisa Pires, Giovanna Antacli, Isabella Paes
VP Media: Pedro Eustachio
Media: Thiago Martinez, Victor Berto, Caroline Richa, Fabio Vanucci, Victoria Molina, Carolina Oliveira and Wenderson Gontijo
CSO: Ana Paula Kuroki
Head of Creative Strategy: Pedro Fernandes
Planning: Fernanda Valéria, Mariana Crepaldi, Giovanni Cozer.
Community Manager: Gabriel Marinho, Mayara Halab
Production Agency: Rodrigo Ferrari / Tais Olhiara
Image Producer: Conspiracy
Director: Carolina Jabor
Director of Photography: Gustavo Hadba
Executive Production: Cris Lopes
Line Producer: Paula Batalha
Service: Natalia Carvalho
1st AD: Renata Schiavini
2a AD: Elisa Passos
3rd AD: Giulia Costa
1st Camera Assistant: Flavio Chacal Geromel
1st Camera Assistant (03/31): Cris Moraes
2nd Camera Assistant: Lucas Kato Pio
2nd Camera Assistant (03/31): Flavio Muniz
Camera Intern: Chris Faccin
Producer: Rose Soares
Prod Assistant: Rafaela Rafaela Pinheiro
Director of Arte: Yurika Yamasaki
Costume designer: Tatiana Rodrigues
Art Producer: Carlos Eduardo Mallet (Caê)
Object Producer: Lissa Diniz
Casting Producer: Cibele Santa Cruz
Location Producer: –
Makeup: Rosemary Paiva
Making Off: Caio Mitidieri
Making Off: Photos: Laura Campanella
Executive Director of Post Production: Adriana Basbaum
Visual Effects Director: Claudio Peralta
Post Production Manager: Thiago Silva
Editor: Bernardo Pimenta
Finishing: Bernardo Cosendey
Color: Pedro Saboya (Quanta Post)
Audio Producer: Reco Records
Musical Direction: Ricco Viana
Musical Production: Ricco Viana and Beto Lemos
Finishing and mixing 2.0: Carlinhos Borges
Mixing 5.1: Gera Vieira
Sound Design: Kiko Santana
Voices: Milhem Cortaz
Illustration producer: Estudiorama
Illustrators: Daniel Moreno and Junior Cortizo
AMBEV Audiovisual Production Manager: Fernanda Leite
AMBEV Production: INTEGRATED MODE
Executive Producers: Gabi Froemming and Filipe Atihe
Lead Producer: Bruno Arneiro
Senior Producer: Carolina Araujo
*Cover photo: Disclosure/Brahma
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