Items were featured in a campaign created by the brand’s video team
Westwing announced licensing with Netflix for the launch of a collection inspired by the series “Bridgerton”, which launched the third season this Thursday (16).
With a Provençal style, predominance of gold and details with the bee, in reference to history, the items were presented in a campaign created by the brand’s video team.
The collection includes a glass, cup and saucer, mug, goblet, napkin, teapot and sugar bowl, among other products such as the petal armchair.
“We were inspired by the striking details of the series, the iconic elements and we really sought to immerse ourselves in the universe to offer a unique experience that ranges from the elements, such as the bee and the phrases, to the different shapes of the products. We have been working on this collection for more than a year and we are extremely pleased with the result. They are truly unique pieces, difficult to find on the national market”, said Amanda Thomsen, Private Label coordinator at Westwing Brasil.
As part of the launch promotion, Westwing also presented an official quiz, in which participants can find out which environment from the series best suits them.
“We believe that the Bridgerton series has an incredible synergy with our audience and provides a unique opportunity to launch an exclusive line inspired by the Provençal style of 19th century England. This collaboration will not only captivate fans of the series, but also inspire all those who are enchanted by the charm of ancient times and want to bring this elegance to their homes”, said Renato Grego, Marketing & Commercial Director at Westwing Brasil.
Additionally, as part of the immersive experience, Vila Madalena’s Westwing Store was transformed into a themed showcase, where people can enter and take photos.
