Software analyzes consumers’ facial expressions to personalize experiences and optimize marketing strategies.
A Orbitalin partnership with Polishop, is launching a new module for Podash, a content management platform. Now, Podash not only revolutionizes content management, but also promotes anonymous analysis of customer data, delivering data to make the retailer’s actions even more assertive with its audience. In a market increasingly focused on personalization and customer experience, retail companies are adopting innovative approaches to stand out.
The Platform combines cutting-edge technology and expertise to analyze consumer behavior through devices, cameras and a specialized application. The software is capable of identifying when an individual directs their gaze to the store window and analyzes their emotional state, categorizing their emotions as happiness, neutrality or sadness. Other information such as height, age, clothing, and viewer return rate is also compiled.
Furthermore, the application allows data to be crossed with sales information, providing a comprehensive analysis of the impact of the showcase on sales, offering valuable insights for personalizing the customer experience and optimizing marketing strategies.
Focused on innovation and known as an ‘all-in-one tech provider’, Orbital is at the forefront of this transformation. Combining cutting-edge technology and expertise, they are redefining the customer journey by merging data, content and innovation.
“Consumption is not just a point of arrival; It is a dynamic process that shapes and is shaped by the expectations, emotions and needs of the consumer, and it is in this context that our tool capable of capturing emotions when looking at the window was born”, guarantees Vini Luiz, Director of Innovation at Orbital.
For Rafael Pilat, Head of Marketing at Polishop, having a store located in an environment like a shopping mall is challenging.
“We are facing a time of great supply, little attention, a wide range of options and an excess of information. The more personalized and aligned with our positioning, the better. A solution of this type can result in brand relevance, increased traffic and significant growth in sales,” says Pilat.
It is important to highlight that the implementation of the innovation was applied in full compliance with the General Data Protection Law (LGPD), and therefore, the platform not only reinforces the security of customer information, but also establishes a connection between the data collected and the performance of the content displayed, anonymously.
“No personal information is stored, only facial expressions are analyzed to provide statistical insights and improve marketing strategies”, emphasizes Orbital’s director of innovation.
In view of this, Podash promises to mark a breakthrough in the retail sector, as it applies valuable lessons learned in the initial versions of the product, which already has an implementation roadmap, which will help in the complete understanding of the public and the impact of the showcases and offers offered. on consumers.
“In my opinion, it is essential that we highlight the importance that collected data plays in marketing strategies. With this project, we aim to not only improve customer experiences, but also extend this solution to all Polishop stores and franchises, solidifying the commitment to improving the personalization, efficiency and global success of the network”, says Wallace Erick, partner at Orbital and Director of Technology.
Vini Luiz adds that the objective is to extract as much valuable information and data as possible that drives competitive advantage in the market. According to Orbital’s Director of Innovation, they are confident that with the company’s expertise and the Podash platform, they can not only raise the standard of customer experiences, but also enable Polishop to remain at the forefront of innovation and competitiveness.
Follow Adnews on Instagram e LinkedIn. #WhereTransformationHappens
