The play is being produced in partnership with TV Globo and will be broadcast on the program “Domingão com Huck” this Sunday (19)
Cimed announced that it will invest R$5 million in an educational campaign about generics, which aims to provoke reflection on the benefits provided by the medicine, in addition to demystifying the subject, in the year in which the 25th anniversary of the Law on Generics is celebrated. Generics in Brazil.
Along with the communication, the company also announced that it will launch a new box with larger letters and blank spaces so that the patient can write both how many hours they need to take the medicine and the number of doses.
“In this campaign, we will show all the processes and analyzes that guarantee the quality of Cimed’s generic, which is unmatched by any other reference medicine. We have state-of-the-art laboratories and factories, with trained professionals, in addition to meeting all Anvisa requirements for the production of medicines. What exists in relation to generics in Brazil is a prejudice based on the lower pricing of the product, which has nothing to do with quality”, explained João Adibe Marques, CEO of Cimed.
Regarding the campaign, the pharmaceutical company is producing the piece in partnership with TV Globo and it will be broadcast on the program “Domingão com Huck”, this Sunday (19).
The company expects to earn R$100 million in May from the sale of approximately 20 million boxes, representing an increase of 20% compared to the campaign launched last year.
“Celebrating Generic Day by bringing information to people is the best way to combat prejudice. This category is of great importance for Cimed, as it allows us to make our purpose of providing accessibility to health and well-being for the population tangible”, added Adibe.
