T4F announced new CEO and Mutato with new VP of creation; see market movements
The agencies were the ones that had the most news in the week that ends this Friday (17). AA David Miamifor example, announced the arrival of Edgard Gianesi for the position of Chief Creative Officer (CCO).
It will happen Rafa Donatowho has held the chair for the past three years and is now working as CCO for Ogilvy Brasil.
The creative has worked at David since 2015 and, most recently, served as ECD of the agency’s São Paulo office, leading his team in winning more than 25 Cannes Lions, among other awards such as The One Show, D&AD and Clio for brands such as Coca-Cola, Burger King and Faber-Castell.
Already Media.Monks They arrived Patricia Gerard e Quentin Mahé to compose your executive team. Both will report directly to managing director Marina Pires.
Patrícia arrives to take on the role of executive growth director and will be responsible for the agency’s integrated services expansion area. The executive had been at Suno for more than three years, where she was a partner and managed clients such as Santander, Vivo, Grupo Boticário, Samsung and RD.
Mahé joins the company to serve as head of strategy & connections. With over 15 years of experience and experience at agencies such as Y&R London, Mojo Supermarket, Africa Creative, F/Nazca, GUT and Droga5
Claudia Kalim will be co-CEO of Gotcha
Gotcha announced Claudia Kalim as co-CEO of the brand. The executive, who was previously the company’s CSO, now heads the hub alongside Carlos Coelho, who remains co-CEO and CCO.
Having worked at Y&R, Ogilvy, DM9, AlmapBBDO, Talent, Fischer and Duda, Claudia Kalim has more than 35 years of experience in the advertising industry, specializing in Strategy and Consumer Behavior.
VP of creative at Mutato
A Mutated hired Dindi Coelho for the position of vice president of creation. The executive will report to chief marketing officer Daniel Ceconello and chief operating officer Décio Freitas.
The professional has experience at TikTok, where she led the Brand Studio and Integrated Marketing Communications teams for Latin America. In addition, she worked at agencies Live, Africa Creative and New Vegas, as well as Mutato itself.
McCann Worldgroup
Lalita Koehler is the new global president of Craft, McCann Worldgroup’s global creative production agency. Craft specializes in digital content creation, among other tasks. According to the network, the hiring of the executive reflects the group’s investment in creativity at a time of accelerated innovation and creative renaissance both in production and in the industry as a whole.
Stink Films
A Stink Films welcomed Alonso Sperb to the position of managing director. The publicist from Rio Grande do Sul arrives at the Brazilian branch reinforcing the creative guidelines of the founders.
Sperb will be responsible for all of the production company’s operations, focusing on Stink’s growth and expansion and strengthening relationships with customers and partners.
T4F has a new CEO
Francesca Alterio is the new CEO of Time For Fun. She took charge of the business since last Wednesday (15), after the departure of Serafim Abreu Junior. Francesca is part of the new generation of leaders, and will bring a fresh perspective and renewed focus to T4F’s business.
Serafim led T4F, contributing his experience in areas such as consultancy and finance. “I would like to express our gratitude for his contribution as CEO. The executive’s leadership was fundamental during the period in which he was in charge of the company”, highlights Fernando Alterio, chairman of the board of Time For Fun.
