Campaign was created by the brand’s internal team and was produced by Catalunya Filmes
Asaas announced the launch of a campaign starring journalist Evaristo Costa and which aims to invite people to break out of the traditional.
The piece, created by the brand’s internal team and produced by Catalunya Filmes, focuses on corporate clients and highlights the contrast of a traditional routine, followed by Costa when working at the newspaper.
“The choice of Evaristo as our new poster child reflects very well the moment we are living in here, that of expansion. Today we have more than 150 thousand active customers across the country and one of our main objectives is to make even more companies get to know us. We are already present in almost all airports in Brazil, we are master sponsors of Red Bull Bragantino, and some of the main football championships and now we are entering the online world with another campaign that has a big name” , said Júnior Beltrão, Marketing Director at Asaas.
One of the videos began to be broadcast on TV and on the brand’s official channels last week and by the end of the month the pieces will be present in the main OOH in the main cities.
