Signed by VMsp, the campaign presents pieces from the collection aimed at Valentine’s Day
With Valentine’s Day approaching, celebrated on June 12th, Loungerie announced the launch of the “Elevate your fantasies” campaign that invites women to live their desires.
The pieces, designed by VMsp, are set around the “Elevator Loungerie”, which transports women to a world that mixes romance, seduction, pleasure and fetishes, in addition to starring model and influencer Laura Fernandez.
In addition to this, the campaign, which features photos and videos, also features other women with different bodies to bring the collection dedicated to the date to life.
“We created the campaign proposal as an invitation to explore the extraordinary and embark on a daring journey through Loungerie. It is a call to open up to unforgettable moments, elevating sensuality to new heights. Because fantasies deserve to be lived intensely.” , said Patrícia Elias, the brand’s marketing director.
The collection consists of panties, bras, corsets, bodysuits, nightgowns, shortdolls and robes, with lace, feather applications and leather details. Regarding the color palette, the brand opted for red, black, wine and pink.
Loungerie also features “The Lounge”, the label’s phygital marketplace, which has several categories focused on female well-being such as intimate accessories, sex toys, spa and clothing.
