AlmapBBDO and DM9 lead the nominations, with eight each, with the Leica case being the best classified
Brazil featured 38 finalists on the first day of the D&AD Awards 2024 shortlist. AlmapBBDO and DM9 lead the nominations, each with eight positions on the shortlist. The best-ranked Brazilian case to date is ‘One Exhibition’, by DM9, for Leica, with six chances of winning Lápis.
This year, there were a total of 12,387 entries made up of more than 30,000 individual works, the highest number of entries since 2007.
The categories announced this Monday (20) were Art Direction; Commerce; Digital & Social; Digital Design; Direct; Entertainment; Experiential; Graphic Design; Average; Music Videos; Photography; PR and Product Design.
Entries came from 78 countries, the highest number recorded in a decade. 6% of entries from the Middle East and India, 21% from Europe (excluding UK and Ireland), 31% from the US and Canada, 3% from Southeast Asia, 18% from the UK and Ireland, 5% from Oceania, 5 % from Latin America, 4% from China, 5% from Japan and Singapore, 2% from Africa.
The awards ceremony to reveal the coveted Pencils will be held on Wednesday (22), at Soutback Centre, in central London.
Check out all the finalists below:
Art Direction
The One Exhibition, da DM9, para Leica (subcategoria Printed Materials)
The One Exhibition, da DM9, para Leica (subcategoria Experiental)
Carl Sagan Message, from Boiler Filmes and AlmapBDDO, for the United Nations Global Compact
The Dropstore, Boomerang e Publicis Groupe Benelux, para Ministry of Foreign Affairs of the Kingdom of the Netherlands
Commerce
Audience Delivery, da DM9, para iFood
Beer Power, from LePub São Paulo, for Heineken
Samsung ThrowBack Deals, da MRM Brasil, para Samsung (subcategoria Acquisition & Retention)
Samsung ThrowBack Deals, da MRM Brasil, para Samsung (subcategoria Promotion)
Digital & Social
Audience Delivery, da DM9, para iFood
Mission: Whopper, da David SP, para Burger King
Scrolling Therapy, Dentu Creative Brasil, Dentsu Creative Argentina e Dentsu Creative Chicago, para Eurofarma
Transparency card, from AKQA São Paulo, for Congresso em Foco (in the Use of Data subcategory)
Transparency card, from AKQA São Paulo, for Congresso em Foco (in the Mobile subcategory)
VW 70 Years Campaign, by AlmapBBDO, for Volkswagen
Digital Design
Transparency card, from AKQA São Paulo, for Congresso em Foco
Direct
The One Exhibition, da DM9, para Leica
#TurnYourBack, by David Madrid, David São Paulo, Ogilvy NY and Ogilvy UK, for Unilever
The New Crown, by David São Paulo, for Burger King
Mission: Whopper, from David São Paulo, for Burger King
Tip for Heinz, by Mischief @ No Fixed Address (Brazil, Mexico and USA), for Heinz
Becks 70, from AKQA São Paulo, for Ambev
Vinyl Coaster, from Wieden+Kennedy São Paulo and W+K NY, stops AB InBev
Brahma Phone, by Africa Creative, for Ambev
Entertainment
The exiled team, from Africa Creative, for Brahma
M&M’s Ring of Comfort, from AlmapBBDO and BBDO NY, for Mars
VW 70 Years Campaign, by AlmapBBDO, for Volkswagen
Errata up to 88, from AlmapBBDO, for Diageo
Experiential
Scrolling Therapy, by Dentsu Creative Brasil, Argentina and Chicago, for Eurofarma
Eart 4, da AlmapBBDO, para B3 Stock Exchange, UN Global Compact
JBL Quantum Guide Play, by BETC Havas and BLKJ Havas
The One Exhibition, da DM9, para Leica
Graphic Design
The One Exhibition, da DM9, para Leica
Epidemic Sound, da Fluxo Design, Studio Kleiner, Bold Scandinavia e Rethink NY, para Epidemic Sound
Media
Transparency card, from AKQA São Paulo, for Congresso em Foco
Music Videos
Mold, da Diogo Kalil, Larissa Zazula e Wojtek Kowalik, parar Snakes
Photography
The One Exhibition, da DM9, para Leica
PR
Eart 4, da AlmapBBDO, para B3 Stock Exchange, UN Global Compact
Product Design
Carl Sagan Message, from AlmapBBDO and Boiler Filmes, for the United Nations Global Compact
