Leading brand in antiperspirants in Brazil, Rexona brings Vini Jr., one of the greatest football players today, as its new ambassador. With historic achievements in his career and 11 trophies won in Europe, the player arrives to join the brand’s team, being a symbol of overcoming and confidence.
Football, one of Brazil’s greatest passions, is intrinsically linked to powerful and important values for Rexona, such as confidence, determination and focus. For Poliana Sousa, Personal Care leader at Unilever Brazil, the athlete summarizes the brand’s purpose: a person full of confidence to overcome challenges, whatever they may be, breaking barriers in sport and outside of it.
“I feel honored to be a partner with a brand that believes in the power of movement to transform lives. Therefore, together with Rexona, I want to continue inspiring Brazilians to develop with confidence through sport”, comments the athlete.
The first milestone of this new partnership will take place at one of the biggest football events in the world: the CONMEBOL Copa América USA 2024, a tournament of which Rexona is an official sponsor. Vini Jr. will be one of the big stars of the brand’s campaign, which celebrates the strength of the fans. In his communications, Rexona will encourage fans to bring confidence to the CONMEBOL Copa América and push the players to go further.
Vini joins a strong team of Rexona ambassadors, who were surprised by the news of the ambassador’s arrival in exclusive content for the brand’s networks. In it, Rexona captured the reactions of Anitta, Paulo André, Tamires and Mari Gonzalez upon learning the news, and their warm messages of welcome to the star.
This is the first of many new features that will come in Rexona’s campaign for CONMEBOL Copa América USA 2024. The brand will have a robust communication plan with promotions, exclusive content on social media, partnerships with content creators and physical activations, seeking to connect deeply with football fans.
Follow Adnews on Instagram e LinkedIn. #WhereTransformationHappens
