Digital-oriented pieces bring humorous language to portray situations experienced by people who have allergic rhinitis
Allegra presented its new campaign focused on “rhiners”, a name that the brand affectionately intended for people who suffer from allergic rhinitis, with the aim of generating conversations on the subject.
The pieces, aimed at digital, have a light and fun humor and portray real situations experienced by these people, such as a sneezing attack during a wedding, a runny nose during a test, among others.
“To reinforce the power of Allegra to consumers and how much it can help combat the symptoms that bother them so much, in addition to highlighting that we are aware of their pain, we see the opportunity to communicate with the community called ‘riniter’, who are those who interact through humor about their daily life with allergies. To generate conversations through this new campaign, we used the edutainment pillar as a tool, combining educational content with entertainment, generating quick connection and learning with the entire community”, said Marília Zanoli, director of consumer healthcare marketing at Sanofi.
Furthermore, the brand is betting on presenter and influencer Gabriela Prioli to be its spokesperson and generate conversations on Facebook, Instagram, X, TikTok and Youtube, with the aim of positioning Allegra as an ally in relieving the symptoms of those suffering from rhinitis.
