“You didn’t know you needed it, until you were Inter” is the signature of the action
Inter bank’s campaign presents the brand’s new positioning as a Financial Super App. With the signature, “You didn’t know you needed it, until you were Inter”, the communication initiative aims to reinforce how the institution offers possibilities for a smarter financial life.
The campaign was created by Talent in partnership with Inter’s creative team.
The campaign brings to life household appliances that have transformed people’s lives, such as smart TV, air fryer and robot vacuum cleaner, paralleling the role of Inter’s Super App in the lives of its customers.
The devices realize that they are being left aside and, worried about losing favor with the Inter app, they complain to their owners. The idea is to show that it is no longer possible to live without the benefits of the Super App.
The content is divided into three films, static pieces and presents the solutions available in Inter’s digital ecosystem.
The campaign features open and closed TV, billboards on the streets and in airports, as well as digital media – in places such as São Paulo, Rio de Janeiro and Belo Horizonte.
