An employment guide for the UK advertising industry around the LGBTQ+ community has been published to improve inclusion in the workplace.
Led by Outvertising, the Employer Inclusion Guidance is a 20-step proposal for heads of advertising and marketing to help improve employee workplace experiences and build a better framework for LGBTQ+ inclusion.
Outvertising is a voluntary group of industry professionals working to make the UK marketing and advertising sector more inclusive by providing training and development resources for organisations, including a mentoring programme.
Comprehensive but not exhaustive
The actions, developed in collaboration with human resources professionals and the Outvertising team, cover areas such as gender-inclusive language, diversity monitoring, training, alliances and contract recommendation.
Included in the proposed 20 steps are using inclusive language in employment documentation, including mentions of an LGBTQ+ inclusion policy in company documentation, including company leaders from the LGBTQ+ community internally and externally, and having a transition policy declared and process.
“Additionally, these 20 recommendations now provide what we believe is a framework for employers in our industry to create truly LGBTQ+ inclusive workplaces,” Mark Runcus, chief executive of Outvertising, told Adweek.
Other suggested actions on the list include allowing employees to declare their pronouns in their email signatures, creating an internal network of LGBTQ+ employees, and clearly outlining how workplace bullying based on gender or sexual orientation will be addressed. This would not be limited to homophobic, biphobic and transphobic behavior and would include a clear process for making a complaint.
“This is an opportunity for the UK’s creative industries to lead the way in belonging. Our list is not exhaustive, but by taking these actions, agencies and brands can ensure that we can all bring our authentic selves to work. We firmly believe that by doing this, we will all be more creative, more innovative and more productive.”
Translated matter from Ad Age.
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