Virtual testing and rotating 3D ads are among the new features announced at Google Marketing Live
Google announced Google Ads features during the Google Marketing Live event. With the aim of helping companies capture customers’ attention with relevant advertisements, big tech is betting on the expansion of artificial intelligence.
“We at Google Advertsing have been using AI for many years to match advertiser content to what users and customers are looking for. Now generative AI is opening up many new opportunities to personalize and serve the right creatives at scale . And we are able to do this in moments that customers are looking for, whether on their mobile devices or on their connected TVs,” said Shashi Thakur, vice president and general manager of Google Ads, in a press roundtable held on Thursday. (16).
“People shop on Google more than a billion times a day. We help shoppers find the product they’re looking for and give merchants more connections to run a successful business. AI has transformed our ability to achieve this goal,” added Jeff Harrell, global senior director of Google Shopping, on Thursday (16).
One of the new features announced by Google is that advertisers will soon be able to share their font and color guidelines in Performance Max, as well as provide image reference to generate new feature variations. Additionally, the tech giant is also introducing new image editing features so advertisers can add new objects, extend backgrounds, and crop to adapt images to any shape, size, and orientation. Additionally, retailers will be able to highlight their products in Google Merchant Center feeds and take advantage of these editing features. As advertisers explore creative ideas, AI will generate more recommendations by showing products in different contexts and scenarios, so advertisers can select the features they like most and use them in their marketing channels.
Advertisers will soon be able to access new visuals, including virtual try-on and 3D rotating ads. The new feature will also include the introduction of a feature that allows buyers to view videos of products, summaries and similar products provided by the advertiser.
Additionally, a new search experience is currently being tested. When searching for a product, people will be able to add details, such as photos of furniture and quotes, so that AI can help discover what they are looking for.
According to the company, YouTube Shorts has more than 2 billion users logged in every month. With that in mind, big tech is introducing new formats and features to help businesses engage with these viewers, including vertical ad formats, ad stickers to drive action, and new animated image ads created automatically from images in customer accounts. advertisers.
To make the most of AI, companies can make use of the Google Ads data manager, which is now available to everyone. This feature seeks to unify your own data sources in one place to use, analyze and activate quickly.
“We’re really excited to be able to help merchants of all sizes, including small and medium businesses. We really see ourselves as the essential place for consumers and merchants to build and foster a connection that really relates to some of the announcements we’ve had,” concluded Harrell .
(Credit: Photo by Firmbee.com on Unsplash)
