The Parque Time Brasil Olympic Festival, an exclusive space in Brazilian Olympic Committee (COB) dedicated to Paris 2024 Olympic Gameswhich takes place between July 20th and August 11th, at Parque Villa-Lobos in São Paulo (SP), announces a media partnership with Globo.
From the space set up in the park, TV Globo and Sportv will broadcast and activate with athletes and other personalities linked to sport and the Olympic Games. The broadcaster remains committed to involving sports fans and creating moments of support and unity.
The project, developed by the integrated live marketing solutions agency Deponto and the Brazilian entertainment holding DC Set Group, provides the city of São Paulo with an unprecedented Olympic ‘fanfest’ in Brazil with the aim of connecting fans, supporters and sports practitioners in one location dedicated to Olympic sports during the period of the Olympic Games.
In total, the event will explore an area of more than 30 thousand square meters of Parque Villa-Lobos over 23 days of programming, with the expectation of receiving around 1.5 million people, with 12 hours of attractions per day divided into eight sports clinics , a stage for shows and activities, in addition to other actions such as official broadcast of the competitions.
The schedule of activities also includes special moments such as the broadcast of the Games Opening Ceremony with dedicated programming, moments of interaction with athletes and sports personalities within the environments and sponsor activations.
*With information from MKT Esportivo/ Disclosure/COB
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