Signed by Ampfy, the piece presents reinterpretations of the chain’s three main dishes to represent moments from a film
Outback announced the launch of new versions of some of the menu’s classics with a campaign to introduce Bloomin’ Tower, Ribs Catupiry and KitKat Thunder & S’mores.
The piece “From the same creators of the classics”, signed by Ampfy, used a language similar to cinematographic ones to show reinterpretations of the dishes, with each of them representing a “moment” of the film, such as the entrance, the second act and the grand finale.
In addition to the agency, Santa Clara is responsible for the offline media strategy and Jeffrey Group for the Public Relations strategy.
“Our goal this year is to reinforce Outback’s culture and great successes with its audience. We associate these releases with major releases from the world of cinema, using language and aesthetic references from films and production studios, both for TV and digital platforms. With a lot of appetite appeal, the campaign was designed to be a great invitation to an indescribable immersive experience, which only happens in Outback”, said Fabio Guima, creative director at Ampfy.
The campaign was launched last Wednesday (15) and includes developments in digital newsstands with a team of creators responsible for creating film reviews, spin offs and reviews of dishes in a cinematic tone.
Finally, there will also be an action by the brand in a special episode on the Hoje Caras channel, in which members of the cast participate in various challenges recorded inside the restaurant.