Agency will develop Edtech communication strategy and help democratize technological training across the country
DM9 entered into a partnership with SoulCode Academy, whose purpose is to democratize digital education in Brazil. To support the partner in the mission of training non-obvious people in the areas of technology and martech, the agency will use its creative and strategic potential to give greater reach and engagement to the brand’s courses and programs.
Founded by Carmela Borst, Fabricio Cardoso and Silvio Genesini, SoulCode has more than 100 thousand students on its inclusive education platform. The collaboration between SoulCode and DM9 represents a convergence of creativity and innovation in education, according to Carmela Borst, CEO and co-founder of SoulCode.
The objective, he says, is to give a new meaning to sharing knowledge in the area and democratize its access. “SoulCode is not your average edtech; Just as DM9, led by extraordinary people, is not an ordinary agency. Together, we reinforce our conviction that there are no borders to where we can go,” she said.
One of the purposes of the new partnership is the creation of programs that encourage digital development within the agency and in the advertising market as a whole.
“It is an honor to be able to help SoulCode discover and train non-obvious talents in programming and digital education. Bold and transformative projects like this only increase our pride in the impact our work can have”, said Pipo Calazans, co-president and CEO of DM9.