The Most Creative Pencil in the World exhibition, which will open on March 8, has a teaser with giant panels at Estação da Luz
With 16 meters high and over 60 meters wide, four panels announce an interactive event by the Portuguese Language Museum and Faber-Castell, drawing the attention of 50,000 people who pass by the place daily for the exhibition “The Most Creative Pencil in the World ”, which will open to the public on March 8
The content features productions by Brazilian personalities from various aesthetic orientations in the arts, pop, design, fashion and architecture.
“We understand that to attract attention and attract more and more people to the event, we would need something as great as the content of the show. We managed to place our arts in four panels and guarantee a space of more than 60 meters. We hope that this is just the beginning of the process of awakening people’s creative potential, using our pencils”, highlights executive Flávia Giordano, marketing director at Faber-Castell Brazil.
In addition to the panels at the Station, the campaign will have pieces displayed on street clocks and bus stops in tourist places in the city of São Paulo, such as Av. Paulista, República and Av. Nove de Julho from March 1st.
