A railroad, premium beer from the Heineken Group in Brazil, confirms that it is the sponsor and official beer of the Brazilian tours of British multi-artist Eric Clapton, and also of the English heavy metal band, Iron Maiden. As announced by the brand in a press conference at the beginning of the year, Eisenbahn puts into practice its support for international shows aimed at its audience and always with the motto of ‘Eisen Mode’, so that people can enjoy these moments of quality leisure, accompanied by a quality beer, always attentive to details and at 1x speed.
“Providing unique and special experiences in the world of music is our goal for 2024. It is very important for us that Eisenbahn is increasingly present at the best shows in the country, activating Eisen Mode and offering quality beer while echoing quality music ”, comments Guilherme Bailão, director of Brand Experiences and Sponsorships at the Heineken Group in Brazil.
Rock and blues guitarist, composer and singer Eric Clapton can be seen in the Brazilian cities of Curitiba, São Paulo and Rio de Janeiro on September 24th, 26th and 29th, with tickets on sale via Livepass. Iron Maiden’s FUTURE PAST WORLD TOUR 2024 will only be in Brazil in São Paulo (SP), on the 6th and 7th of December, also with tickets on sale via Livepass, after holding shows in the United States, Canada and Chile.
To ensure that these experiences of world rock legends are enjoyed to the fullest, Eisenbahn encourages people to appreciate the ‘Eisen Way: living in the present moment alongside special people’, taking advantage of its quality labels, always in moderation.
“Living in Modo Eisen means experiencing the music of your heart, feeling the chords on your skin and being moved by a legion of fans in the presence of sounds that immortalize moments. Both Eric Clapton and Iron Maiden are artists who continue on the road, but whose work has already been immortalized, which marked generations. Eisenbahn wants to be more and more present in moments like these, so that the public can appreciate every sip, every note of our award-winning beers and every moment of their idols’ performances at 1x speed”, comments Anna Luisa Dafico, senior Marketing Manager for the brand. .
FUTURE PAST WORLD TOUR 2024 and Eric Clapton’s international tour are Move Concerts events and presented by Santander Brasil, with the official payment method Getnet. Tours in the country are officially sponsored by Eisenbahn beer.
*Eisenbahn will not sponsor Eric Clapton’s concert in the city of Curitiba.
FUTURE PAST WORLD TOUR 2024 – Brasil
06/12, Friday, 6:10 pm – São Paulo, SP – Allianz Parque – tickets available
07/12, Saturday, 6:10 pm – São Paulo, SP – Allianz Parque – tickets available
ERIC CLAPTON TOUR 2024 – Brasil
09/24, Tuesday, 7:20 pm – Curitiba, PA – LIGGA ARENA (Arena da Baixada) – tickets available
09/26, Thursday, 7:20 pm – Rio de Janeiro, RJ – Farmasi Arena – tickets available
09/29, Sunday, 6:20 pm – São Paulo, SP – Allianz Parque – tickets available
*Cover photo: Disclosure
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