Program has three quotas and brands such as Brastemp, Cacau Show, Nestlé, Stone, Camicado, Dona Benta and others
The 11th edition of Masterchef already has a premiere date: May 28th, at 10:30 pm. Celebrating the tenth year of the program, Band announced the news of the reality show, which will be governed by the motto “a decade of passion”.
This year, the competition will have 13 sponsors divided into three quotas: master, composed of Aram, Brastemp, Cacau Show, Italac, Nestlé (with Nescafé, Aveia and Nestlé Recipes), Royal Prestige and Stone; chef with Camicado, C6 Bank, Dona Benta, Petybon and Zero-Cal and the top 5 seconds, which will be from Vigor.
“The product established on Band’s platforms is an absolute success in sales, having as commercial partners brands that are extremely relevant in the communication scenario and in the lives of Brazilians. Our thanks go out to all these customers who believe in the communication strength of the Bandeirantes Group and to our commercial team for the total commitment and dedication shown in the reality marketing process”, stated Walter Zagari, Commercial Vice President of Grupo Bandeirantes de Comunicação.
Furthermore, the kitchen led by Ana Paula Padrão, Eric Jacquin, Helena Rizzo and Henrique Fogaça is back in the studios at the broadcaster’s headquarters, located in the Morumbi neighborhood, in São Paulo. The restaurant also underwent changes, gaining a larger space and integration between the counters and the market.
The stage will be the highlight of the edition, with hollow elements to bring movement and contrast with the rest of the space. According to the broadcaster, the changes in scenery were inspired by the movement of the flames.
Another new feature will be “QG MasterChef – Interview with the Eliminated”, which will air on Band.com.br, Bandplay and the official YouTube channel every Thursday at 7pm. The program will be presented by the actress and singer, Mariana Belém, and by Raul Lemos, runner-up in the second season, and is scheduled to premiere on May 30th.
“MasterChef updates itself every year, always talking about things that are happening now. I believe that this is what has made MasterChef so watched for 10 years with the same intensity and proportion, attracting more and more people, especially on digital. This season, we will bring the internet into the program and we will revisit some events that have been consolidated over time, such as the auction and the exchange of ingredients”, explained Marisa Mestiço, director of the program. The audience will also meet people who signed up many times, hit the goalpost and, this time, entered the competition”, reveals director Marisa Mestiço.
Finally, this year’s edition of Masterchef will also have the biggest prize in the program’s history, R$350,000, offered by Stone. The winner will also take home a set of premium pans from Royal Prestige, a complete gourmand kitchen from Brastemp, a coffee maker from Aram, R$50,000 worth of products from Camicado, as well as a complete course at Le Cordon Bleu.
