This Tuesday (21), during the press conference TikTok World 2024, the platform presented some new features for its advertising and marketing solutions. The news solutions also include creative artificial intelligence, performance and monitoring tools, as well as improvements for high-impact brand positioning.
TikTok is revolutionizing the way brands create content and interact with their community. In times when content is king, the platform is helping brands stand out with its new tools. The company’s business and product leaders shared how they are innovating with TikTok One, a solution for creators; Symphony, creative AI suite; TopView and Branded Mission, branding and performance features.
One of the main new features is the TikTok One, a centralized space that offers access to creative tools, insights, and collaborations with creators and production partners. With nearly 2 million creators available, brands can make the most of the platform’s potential to implement successful campaigns.
Already the TikTok Symphony, combines human imagination with the efficiency of artificial intelligence to enhance content development. From script writing to video production, Symphony makes the creative process simple and efficient, generating real and innovative results.
Performance and branding
To help advertisers reach users at every stage of their purchasing journey, TikTok has introduced new performance automation solutions. These solutions use AI to select the best creative, audience and timing to maximize business results. According to data from TikTok, 61% of users made a purchase directly on the platform or after seeing an ad.
Advertisers will be able to enter assets, budget and goals, and marketing automation solutions TikTok they will pick and choose the right audience to show the ad. A new tool, Unified Lift, will also measure the performance of campaigns on TikTok throughout the decision journey.
Additionally, the platform will offer interactive tools to create fun experiences for brands and their communities, such as ‘Add-Ons’ for TopView, allowing advertisers to include pop-out elements and countdown stickers to increase brand engagement ; and the Branded Mission Duet, which enables brands to further leverage the community’s signature behaviors and allows brands to invite creators to duet their videos, helping to increase engagement.
Finally, TikTok launched the ‘Media Buying Certification Program’, a global certification for digital marketing professionals to prove and demonstrate their advertising skills on the TikTok, and thus, strengthen the platform’s network of trusted partners for advertisers.
With these innovations, TikTok continues to strengthen its advertising ecosystem and support companies of all sizes.
*Cover photo: Disclosure/ TikTok
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