The brand expects that more than 700,000 people will pass through its space throughout the festival days
Bob’s confirmed its presence at Rock in Rio 2024 as an official supporter of the event that will take place in September, in Rio de Janeiro.
The brand, which has been present at the festival since the first edition, will have its biggest participation over the 40 years of the event. The expectation is that more than 700 thousand people will visit Bob’s space over the seven days of programming.
“It’s a special year for us. We’re going to take the brand’s purpose to the City of Rock and fuel meetings with lots of music, value cultural diversity and promote unique activations and experiences for the public, also boosting our branding strategy to make it it is even stronger and present in the market and in people’s memories”, said Renata Brigatti Lange, marketing director at Bob’s.
